A society is better when women are given equal respect and opportunities to gr
ow, said CEO Serena Hotels Aziz Boolani at a lunch given in honour of women associates to mark the International Women’s Day.
“We are working to bridge the gender gap at all levels and departments, including leadership positions, to benefit from the emotional intelligence that women bring to the table and in order to leave gender parity as a legacy for t
he coming generation,” he said.
Ayesha Wafa Khan, Manager CSR, highlighted the role Serena is playing in skilling the women through Karighar, an initiative t
o empower women by enhancing their economic prospects.
It is pertinent to mention here that Serena was recently awarded the Economic Dividends for Gender E
quality (EDGE) Certification, a leading global assessment methodology and business certification standard for gender e
quality. EDGE is an associated body of International Finance Corporation (IFC) of the World Bank which measures where organizations stand in terms of gender balance across their pipeline, pay equity, effectiveness of policies and practices to ensure equitable career flows as well as inclusiveness of their culture. Serena Hotels is the only EDGE certified company in Pakistan and the second in the tourism sector globally.
On the occasion of International Women’s Day, Serena sponsored the opening ceremony of the 4th Women International Film Festival (WIFF) by Wom
en Through Film, a Pakistan-based initiative that encourages women to voice their options, inspire audiences and bring change in the society through the art of filmmaking. This year it is being organized with the support of Embassy of Germany and will be held at venues in Peshawar and Islamabad from March 9-15.
